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 06-08 March 2018 / ExCeL, London

Dulux Trade unveils its "Colour of the Year" and trend predictions for 2018

Friday 6 October

‘Heart Wood’ revealed as Dulux Trade’s 2018 Colour of the Year, bringing balance and versatility to the built environment

The UK’s leading paint brand Dulux Trade has unveiled its annual Colour of the Year: Heart Wood, a warm neutral, with a hint of heather. The colour has been revealed alongside key colour predictions for 2018 as part of the brand’s industry-acclaimed trend forecast, ColourFuturesTM, now in its 15th year.

Every year, Dulux Trade’s parent company AkzoNobel brings together a panel of international experts from various disciplines of design to develop ColourFutures™, the brand’s industry-acclaimed trend analysis and forecast. The team scours the globe to discover emerging trends and insights and identifies how they impact the way we live. The findings result in the selection of the Colour of the Year and key colour palettes that subsequently present specifiers, from architects to interior designers, with a collection of aspirational colour schemes that can be applied to both residential and commercial projects.

This year, acclaimed architect, interior designer and TV personality Oliver Heath was part of the panel, which is based at AkzoNobel’s Global Aesthetic Centre in the Netherlands. Oliver was key in ensuring that all the subtleties of the industry’s specification needs were threaded into the resulting palettes.

While over the last year, the defining shade, Denim Drift, has been the manufacturer’s third bestselling shade, it is hoped this success can be repeated with Heart Wood, Dulux Trade’s Colour of The Year for 2018.

For more information on Heart Wood and the ColourFuturesTM trends for 2018, click here.

For further information regarding the Dulux Trade product range, please call the Dulux Trade Technical Advice Centre on 0333 222 7070 or visit


Photo: Christopher's, Covent Garden, designed by De Matos Ryan
Photo: © Hufton+Crow

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