How best to communicate with construction decision makersFriday 29 September
The fifth edition of the Construction Media Index research is now available!
Competitive Advantage Consultancy Ltd have surveyed construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements.
This impartial research provides evidence based guidance for developing communication strategies to Architects, Main Contractors, Housebuilders, Builders Merchants and Offsite Manufacturers.
The Construction Media Index provides independent research into how decision makers in the construction supply chain source information, to inform their purchase and design decisions.
Social media usage by construction professionals
The consolidated findings from the 2017 Construction Media Index shows an increase in the use of social media by construction professionals. In fact, those accessing social networks several times a day has quadrupled.
In 2015 only 53% accessed social networks for work, this now stands at 89%. LinkedIn remains the most popular network for construction professionals, yet Twitter and Facebook both show significant increases in usage in this year’s Construction Media Index findings. Construction decision makers use more than one social network for work and the social media channels used vary with profession.
How specifiers source construction product information
2017 overall findings also show manufacturers’ websites still rank top for specifiers seeking product information, particularly those sourcing information with a bias towards technical data. The usage of product directories has remained steady with usage at 56% in 2017, similar to the 2015 findings. Across all decision makers 42% attend 1 to 6 seminars in a year, with almost 60% attending at an organised event. This though varies across professions according to CPD requirements.
These reports are a must for the construction marketer seeking to develop a comprehensive communications strategy. They can be purchased online at:
More about the Construction Media Index 2017 research:
The Construction Media Index, now in its fifth edition, is the only impartial research report for the construction industry on traditional and digital communication channels. Researching construction professionals to learn how they gather information to inform their purchase and design decisions.
The Construction Media Index is published by Competitive Advantage Consultancy and sponsored by MRA, Ridgemount PR and CIB and is available to purchase online at: www.cadvantage-knowlege.co.uk
The compendium of reports cover:
- Architects £500 + VAT
- Main Contractors £500 + VAT
- Housebuilders £400 + VAT
- Offsite Manufacturers £400 + VAT
- Builders Merchants £400 + VAT
Each Construction Media Index report in the compendium takes a comprehensive look at online and hardcopy journal readership, digital readership, usage of social networks for work, sources of product information and ideas, sources of technical information, use of product directories and CPD.
To ensure complete impartiality no publishers of media have been involved in either the compilation of contact lists or subsequent phases of the research.
The objectives of the Construction Media Index research is to:
- Provide an impartial report for use by the construction industry
- Identify the key hardcopy and electronic media used by type of decision maker and market sector
- Identify the industry publications which are actually read
- To record the trends and understand how social media is being used by construction industry decision makers
- To understand how construction decision makers source product information
For further information please contact:
Competitive Advantage Consultancy Ltd