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 06-08 March 2018 / ExCeL, London

New Dulux Trade Vinyl Matt delivers what matters for today’s appliers and specifiers

Thursday 30 November

In response to the changing needs of commercial and domestic appliers and specifiers, Dulux Trade has launched a much anticipated new Vinyl Matt formulation. The formulation is a result of a significant investment in quality, involving two years of research and development work. AkzoNobel’s product development scientists have used the latest technology to offer improved application properties and an even better finish, with the needs of today’s industry-leading professionals in mind.

The new Dulux Trade Vinyl Matt has an improved in-can consistency that can be applied with or without thinning for great results. The new formulation has a smooth flow for easy application and the benefit of reduced fly-off for a more enjoyable and efficient decorating process. The improved consistency also supports the delivery of a high quality uniform finish, whilst continuing to deliver outstanding opacity and coverage. 

Suitable for all normal interior wall and ceiling surfaces, the formulation offers great colour retention, and as a low sheen matt, it is ideally suited to covering imperfections for a consistently brilliant finish. With a coverage rate of up to 17m2/l, the new Vinyl Matt formulation also continues to deliver the excellent opacity and coverage that Dulux Trade Vinyl Matt is known for.

Paul Dougherty, AkzoNobel’s Head of Product and Portfolio Marketing, said: “We have dedicated a huge amount of time to understanding appliers’ and specifiers’ real needs. Producing such a high quality product is further evidence of our continued commitment to supporting the professionalism of the industry”. 

For more information on Dulux Trade, visit:


For further information about AkzoNobel or Dulux Trade please contact Lucre PR on 020 8741 5900 or email:

*Compared with previous formulation pre-June 2017. Vinyl Matt Light & Space has not been upgraded

Notes to Editors:
About AkzoNobel

Not for publication – for more information please contact the Dulux Trade team at Lucre on 020 8741 5900 or email

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 50,000 people around the world are committed to delivering leading products and technologies to meet the growing demands of our fast-changing world.

Safe Harbor Statement
This press release contains statements which address key issues such as AkzoNobel’ s growth strategy, future financial results, market positions, product development, products in the pipeline and product approvals. Such statements should be carefully considered, and it should be understood that many factors could cause forecasted and actual results to differ from these statements. These factors include, but are not limited to, price fluctuations, currency fluctuations, developments in raw material and personnel costs, pensions, physical and environmental risks, legal issues, and legislative, fiscal, and other regulatory measures. Stated competitive positions are based on management estimates supported by information provided by specialized external agencies. For a more comprehensive discussion of the risk factors affecting our business please see our latest annual report, a copy of which can be found on our website

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